People Festival is an alternative music experience built around a shared vision: creating a space where music grows from passion, collaboration and creative exchange.
My role in the project focused on digital marketing, content production and layout design, with the aim of reaching new audiences across major German cities. I developed the layouts and adapted the visual identity into a range of digital assets for paid advertising and social media.
With more than 160 artists and no traditional headliners, the challenge was to create content that could communicate the festival’s unique character without relying on a single recognisable name. Instead, the layouts needed to capture the collective energy of the event, its spontaneity, diversity and sense of creative collaboration, while remaining clear, engaging and recognisable across different digital formats.
Visual identity and logo by Eric Timothy Carlson.
My role in the project focused on digital marketing, content production and layout design, with the aim of reaching new audiences across major German cities. I developed the layouts and adapted the visual identity into a range of digital assets for paid advertising and social media.
With more than 160 artists and no traditional headliners, the challenge was to create content that could communicate the festival’s unique character without relying on a single recognisable name. Instead, the layouts needed to capture the collective energy of the event, its spontaneity, diversity and sense of creative collaboration, while remaining clear, engaging and recognisable across different digital formats.
Visual identity and logo by Eric Timothy Carlson.